You need to be an internet marketer who knows what strategies work for people to like your product or services to influence people in making a purchase. The first thing that we are going to tell you is that is not an easy process. If it was then everyone would be internet marketers making money online. The fact is that it is difficult to get the attention of a single person just to listen to you for a moment. We want you think about the last time when you listened to a whole conversation from a telemarketer? How odd would it be for you to say, “Can you tell me about that vacation property near the equator for 50% off”? The point is that it does not happen. What happens in the real world mirrors what happens on Facebook.
There are four strategies that we are providing to help you influence your online community on Facebook.
- The product or service that you are selling must have value. If you are used car salesman and you knew that the car that you are selling had the worst consumer report in years then how confident would you be in selling that car? You probably would not feel very confident that you are going to make a sale that day. Your product must have value and quality to have a chance to compete with the millions of other sellers on Facebook.
- You need to know your community. You need to be involved in responding, messaging, and reaching out to your online community. You should take notice of the people who like and share your content on a consistent basis. These are the people who are the pillar of the community and will become your brand evangelist in influencing others.
- You need to make sure that all of your posts interest your community. It is so easy for a person to unlike your page and stop getting your messages in your news feed that you must make sure that all of your posts are engaging. When you content which is engaging then people look forward to getting your post and will start building trust in your brand.
- Be genuine. You need to a genuine person looking to truly help people with your product. You want to be the person who other people seek for advice on your service or product. Being honest online really helps build your reputation, trustworthiness, and influence on Facebook.
Facebook is fun, interesting, and has the opportunity for you to really influence others about your brand. Really, think about things before you jump into a marketing campaign on Facebook. Also, remember that building an online community that is ready to buy from you is going to take time. Trust is not something that can be bought but earned. Implement these 4 steps into your Facebook marketing to become more effective.